Results we've got
So many people say they deliver results. We'd prefer to let you be the judge.
Project 1: Raise awareness of the RAPT art exhibition to contemporary art lovers, city workers and people living around Brisbane's inner fringe. Aug 07
Artist Uta Heidelauf wanted to use local newspapers to raise awareness of her upcoming exhibition and drive attendance. On 19 August, Impact PR developed a strategy to target certain newspapers whose audiences fitted the client's target market. Targeted releases were created and distributed to street press such as Time Off, Rave and Scene and suburban newspapers the Southern Star, City North News, City South News and City News (VIBE entertainment section only). A release and picture were also sent to daily commuter tabloid mx and The Courier-Mail's Saturday event listing 48 hours. All releases were disseminated 22 August, following minor client changes.
Without media monitoring Impact PR cannot confirm whether the story was covered by all media targeted. However, the story definitely appeared in:
- mx - Friday 14 Sept p2
- Southern Star, 5 Sept pp 33 and 35 (cover and editorial story of life section)
- City North News, 13 Sept p5
- City South News, 13 Sept p20
Client investment in Impact PR: $1200 + GST
Estimated value of known publicity : $16,050.20
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